Features, designs, and popular offerings are always changing in online stores, particularly Etsy, and it’s essential to try and keep up with the changing times. Many people start shops on Etsy with big dreams about becoming successful through this platform. To achieve this, it’s often necessary to make changes to your shop name to ensure your market is appealing, catches the right attention, and invites people to see what you have for sale.
When you change your Etsy shop name, you get to reinvent your image and stand out from competitors and garner more fans. It’s a strategy that you must look into adapting to tailor your brand, which can eventually lead to big success.
Rebranding your Etsy shop name comes with many benefits, the main one being that it helps your business strategize and adjust its naming conventions to boost sales. This article will show you how to change the name of your Etsy shop without much challenge. It’s direct and straightforward, even where there are rules to follow.
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This guide also features other tips to note about changing the name of your Etsy shop. Let’s discover how to change the name of your Etsy shop step by step.
To change an Etsy shop name, once you access the Etsy website, you will find a white Sign-In button at the top right corner. Ensure you have your email address and password to be able to log in.
After signing in, there are various options at the top right corner of that window. Click the shop manager option to proceed.
Clicking on the shop manager option leads to your shop’s dashboard. The dashboard contains stats and all necessary information relating to your shop. Find Settings on a menu on the left side of that page next to the gear icon.
Click on Info & Appearance that appears on the menu pop up.
Info & Appearance opens a chance for you to customize the look of your shop. At the top, there is a Shop Name tag and the Change option to the right, which you will click.
When you get to this part, you get a rundown of what to expect after changing the name of your Etsy shop. Enter the new shop name in the box next to New Shop Name. Click Save to officially change your shop name.
When looking at how to change Etsy shop names, it’s essential to learn several things about the success of the process. For instance, you can change your Etsy shop name up to 5 times before needing to submit a change request form.
That being said, simple changes to the already existing name, such as changes in capitalization, do not count and can be freely implemented.
Changing your Etsy shop name is an easy process without complications. Learning some rules regarding changing the name of your Etsy shop ensures you know how to navigate the various steps. The rules include:
Let’s look at tips that can further help you in your endeavor.
Rules are not the only things that guide you when creating a new name for your Etsy shop. There are tips that you can apply as you see fit to ensure you come up with the best name to promote your shop and increase sales.
Start by singling out the things that stand out about your product. Follow up with an outline about the personality aspects that matter in your branding. It can help you in getting creative with the new name of your shop.
While you’re at it, try using a name that encourages action and conversion. The name you choose should describe your products clearly but without being too direct. It’s a chance to share your point of view with your customer so that they can connect with your brand values.
A unique name grabs the attention of customers. Customers want to explore what’s behind a name that’s different and bold. By using a unique name that avoids cliches or conventional naming tendencies, it ensures that your shop stands out from the crowd.
When changing the name of your shop, keep in mind that the goal is to elevate sales. You have five chances to change your shop names, but you don’t need to use them all right away.
Work towards establishing a permanent name that customers can keep up with and get familiar with, while confirming that it connects with your audience. And even as you get playful, it’s essential not to use juvenile names that sound unprofessional.
Etsy houses many shops, and it’s likely that someone already sells similar products to yours there. If you know how to look, it’s easy to note familiar or similar names.
In this context, the research ensures that you don’t copyright another person’s idea or shop name. Take the opportunity to note the techniques and taglines applied in those shops.
Apply what you can while staying original. Create something that informs and entices customers at a glance without stepping on another store’s creativity.
Before saving your new name, it would help to get feedback from your acquaintances within your trade. You can also get from Etsy Teams to get advice about the character you’re trying to go for with your shop name. They can help you confirm how suitable the name is for your products.
Using other social media platforms to market your products is a smart move. You have to ensure that your new name appears on all sites where you sell your products. Doing this ensures that your customers have an easier time finding your products, not only on Etsy, but across the web.
Since Etsy is accessible globally, there will likely be instances when it’s translated for readability. Check to ensure that translations don change the meaning into something offensive or inappropriate.
There is no reason you should have a hard time learning how to change your Etsy shop name using the information above. Consider taking a chance to change your Etsy shop name to boost brand awareness, but take all the time you need to decide on a name that suits your goals and ambitions.
You can always contact us to learn more about how to change your Etsy shop name.
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