How to Add Products to Shopify
As a beginner, you might wonder how to add products to Shopify.
It is the most crucial step after opening a Shopify store. Thankfully, Shopify has an intuitive design that makes it easy to add products and generate sales from your store.
Shopify provides templates to make your online store look more professional and attractive to potential customers. You’ll also access several plugins and add-ons from your store. Shopify also has SEO features to rank your store higher in search results.
But before taking advantage of the incredible benefits, you must know how to add products on Shopify.
That’s because the product page is the heart of your Shopify store. The good news is that adding products to Shopify is a straightforward process.
This guide will show you how to add products to Shopify stores and start making sales. You’ll also learn all the tips and ideas that can help you increase sales on Shopify.
That said, let’s get started!
How to Add Products to Shopify Store: A Step-by-Step Guide
Shopify has an improved user interface to allow sellers to easily add products and manage sales. You can manually add products to the store, one after another. It’s the best way to start when you plan to sell a few products on your Shopify store.
Here is how to add products in Shopify.
Step 1: Log in to Your Shopify Seller Account
Creating a product page starts with logging into your account. You’ll need to click the “Log in” button and enter your store address, email address, and password. If the device is private, click the “Remember Me” checkbox for automatic logins in the future.
Once you do that, check for the “Products” option below the “Search” box on the Shopify seller account. When you click the Products button, you’ll see the “Add a Product.” This is the tab you’ll use to add products to your Shopify store.
Step 2: Add Your Product’s Details on the Product Page
When you click the “Add Products” tab, Shopify will prompt you to provide the following details about your products:
- Title (product name)
- Description (product features)
- Type (product category)
- Vendor (brand name)
Title (Product Name)
Insert the name you’ll use to refer to the particular product you are adding to your store. Ensure that your product title has the most valuable keywords to make it more visible on search engine results. Also, ensure that the title is short, engaging, and straightforward.
To ensure that all the products in your store have a professional look, use a consistent format for all the product titles. For example, if you start with the product’s size on one title, ensure that the title of any other product on your Shopify store starts with the size.
Description (Product Features)
Your product description is your listing’s selling point. It’s where you must capture your audience’s attention by sharing the product’s benefits. Convince them that you sell what they need by mentioning the product’s strengths and uniqueness in the market.
When writing the product description, you must not copy and paste the information from other sources or sites. That may negatively affect your SEO performance on Google and other search engines. Use the same format in all descriptions for consistency.
Type (Product Category)
You don’t need to write many things in the field. You can write a word or term that classifies your product into a particular category. Since it’s a mandatory section, ensure you use precise wording to classify the product.
Vendor (Brand Name)
If you already have a brand name for your shop, you can enter the name in this field. Alternatively, you can credit another supplier or manufacturer in the vendor section if you sell products from another brand.
Step 3: Add Inventory and Other Relevant Information
Go to the “Inventory and Variants” section to add inventory and provide the required information, including the product’s price, SKU, weight, and shipping option/s.
Product Price
Any potential customer visiting your Shopify store will want to know how much your products cost. For that reason, you must specify your products’ prices on the product pages. Don’t add the currency symbol because Shopify will do it based on your settings.
Stock Keeping Unit (SKU)
In this section, you need to enter the product’s SKU, a unique alphanumeric code that identifies a specific product. You can get the code from the manufacturer’s official site or directly from the supplier. Make sure that each product has a unique SKU.
Shipping Option
Will you deliver the products to your customers? If the product requires shipping, then you must check the “Charge Taxes” box and uncheck if it doesn’t require any shipping. Some things that don’t require shipping are downloadable products and services.
Product Weight
A product’s weight can influence its shipping fees, and that’s why you must indicate it on the listing. If you are unsure of the exact weight, estimate the weight rather than leaving the field open. When done, you can compare your prices with competitors.
Step 4: Add High-Quality Images
After entering all the required details in specific fields, you can upload the product’s images. With that, customers can gain insight into what they intend to buy.
Ensure that you take the product’s photos from different angles and take as many photos as possible to help the customers see the product in detail. However, the images must be relevant to the potential buyers.
When formatting the images, be consistent to help locate the pictures. You can use a dash to separate every word in the image details. Most importantly, ensure that the quality of the images is high. Check that you have permission to post the images.
Step 5: Add Tags and Products to Collection Details
Upon taking high-quality photos, add the products to particular areas or collections in your Shopify store. Click the Add to Collections button to put a product in a specific category. For example, you can add sandals to your “footwear” collection in Shopify.
The good news is that you may also add tags to the product to help customers search and find the product easily on search engines. To add tags, click the product’s name in the admin panel, then move to the Organization section. Click Save when you finish.
Tags are also helpful in creating automated collections. Go to the Collections tab on the admin page, then add the title or description for the collection. Move to the Type section and click the Automated tab. State the things an item must have to fall in the category.
Step 6: Optimize Your Page Titles and Meta Description
Shopify automatically generates Page Titles and Meta Descriptions based on the data entered in the Product Details field. However, you might need to add a few keywords to the generated titles and meta descriptions to improve their value.
Click the “Product Details” page and select the “Search Engine Listing Preview.” Next, click Edit Website SEO to edit the Page Title and Meta Description. You can also edit your web address in the URL section. Finally, click the Save Product button.
Pro Tip: After Saving Product on Shopify, you can click the “View on Your Website” link to see what your product looks like on your Shopify store.
Final Words
Now that this step-by-step guide has shown you how to add products to Shopify, you won’t have trouble listing items on your Shopify store. Remember to upload high-quality product photos and optimize your listing to improve discoverability on search engines.