How to Do Product Research for Amazon FBA
If you plan to sell products on Amazon and make more profit, you must know how to do product research for Amazon FBA. Finding products that sell faster on Amazon can be overwhelming for most beginners. It’s because there are many competitors on Amazon.
As an Amazon seller, you want to ensure that your sales increase over time and make more money. However, it all starts with the kinds of products you sell on the world’s biggest online marketplace. That’s why you must do quick Amazon product research.
The good news is that performing product research for Amazon FBA is a straightforward process. If you don’t know where to start, worry no more. This guide explores every fact you need to know about product research for Amazon, including the tips to help you.
That said, let’s start by defining what product research for Amazon FBA entails.
What is Product Research for Amazon FBA?
To perform product research for Amazon FBA, you need to analyze the current market trends to choose highly selling and profitable products. The research’s primary objective is to find low-priced products that can sell for competitive prices to earn more profits.
Products that sell faster on Amazon FBA must have high demand and low competition. Their profitability must also be high. To determine the profits you’ll earn from a product sale, ensure that you factor in the FBA fees, product costs, and marketing costs.
Why Amazon Product Research is Important for Amazon Sellers
To be a successful Amazon seller, you must never underestimate the power of product research for Amazon FBA. Otherwise, you may end up choosing a low-selling item that will hinder your e-commerce business from growing. Your sales and profits will drop.
Unfortunately, most Amazon sellers find product research overwhelming because they don’t understand what to focus on during the search. Before starting the research, you must know the factors to consider to act as a roadmap and help you decide.
Making money on Amazon starts with listing a product that sells faster and not what you want to sell. Designing a nice logo and custom packaging is no longer viable to increase sales on the platform. It’s because there are many sellers on Amazon with good deals.
You need to research the best-selling products, list them, and select what you desire to sell. Consider analyzing the products further to determine if they make enough sales. Never skip this step if you don’t want to sell things that people don’t even search for.
Further product research involves checking the sales statistics and product reviews. You can also do a keyword search to determine the product’s search volume on Amazon. If you don’t do any of these, you’ll not find any potentially profitable product.
Features of Products that Sell Faster on Amazon FBA
Not every product sells quickly on Amazon. That’s why you must consider the features that will make your products sell and earn you profits. As you consider the sales speed, check if you have enough storage space for the stock. Also, check the shipping fees.
Here are the characteristics of the best-selling products on Amazon.
- Small and Lightweight: Lightweight products tend to sell faster than heavy and bulky items. That’s because they are easy to store and cheaper to ship.
- Not Affected by Seasonal Changes: Products that can sell year-round can be more profitable than seasonal ones. Sales are not limited to season changes.
- Legal in All Countries: Avoid selling products with many legal issues in your country or other countries.
- Room for Improvement: The best products provide room for improvement. Such a product can perform better than competitors’ listings.
- Low Competition: A product with low competition on Amazon can sell faster, especially when the item is in high demand. You’ll make more sales.
With these features in mind, you can select the items that fulfill these requirements and filter out those that don’t. That way, you’ll narrow down your product research, making it less daunting. The good news is that you can easily find such products on the market.
How To Do Product Research for Amazon FBA
Now that you know the features to look for in the best-selling products for Amazon FBA, it’s easy to do product research. You must do it right to find what sells fast and generate more profits. That’s because there are many competitor sellers on Amazon.
Here are some of the strategies to perform product research for Amazon FBA.
Check the Best Sellers List on Amazon
The first place to get the top-selling products is Amazon itself. It can help you find the best-selling products to increase your sales. All you need to do is go to the Best Sellers page on Amazon, and you’ll see a list of products that sell faster on the platform.
The good news is that you can research the products depending on their categories and sub-categories. Go through the list quickly to determine the products that sell most. This will also help you choose the niche to specialize in as an Amazon seller.
Before choosing a niche to specialize in, try to determine the products that will appeal to your target audience. That means you must understand your target audience’s needs and purchase behaviors. Do they use the product frequently or occasionally?
Check What Your Competitors Do to Sell More Products
To gain a competitive advantage over other sellers on Amazon, you need to research what they do to make more profits. Check your primary competitors on Amazon’s Best Sellers page. Visit their listings on Amazon or their official websites to see what sells.
As you view the competitors’ listings, find out the products with positive customer reviews and good ratings. You may also look at the competitors on Google or other search engines by inserting the appropriate keywords for a particular product.
If you have enough money, you can buy the product of interest from the competitors and see how they provide their services. Do they offer discounts for large sales? Do they offer free shipping? That will help you improve your services to beat them.
Check the Trending Products on Other Ecommerce Sites
Another strategy to perform product research is to check if a particular product sells well on other eCommerce platforms, like eBay. You can get helpful information about a product on the digital marketplace. Is the item selling on eBay?
If the product sells well on eBay, the chances are high that it will also sell faster on Amazon. That’s where eBay listings will help you with product research for Amazon FBA. So, head to eBay’s official website and view all the trending products.
While not every product fits in this research method, eBay is a potentially helpful platform to identify products in high demand. You can get the products from the source supplier and sell them to your customers on Amazon.
Performing Amazon product research is the key to business success on Amazon.
To become a successful seller on Amazon, you need to select products that sell faster and generate more profits. The product should also have low competition to boost sales. The good news is that you now know how to do product research for Amazon FBA.